hilariYOUs
BRIEF: Create a campaign, inclusive of digital and printed deliverables for a client of your choice / creation.

The idea of the campaign started during class when my teacher asked us: "You can come up with a campaign. What do you care about?" I care about education, but I also care about having a good laugh. Especially during the pandemic that has enhanced the anxiety and depression in our world, I wanted to create a campaign that uplifts people, shows them and at the same time challenges them how to turn negative thoughts into acceptable ones. 
It's funny how easy it can be (as we only need ourselves). 
The logo is very simple. It doesn't only describe something funny, but also highlights the facts that the power of a good laugh also lies within us.
This campaign started from a simple question and grew into so much more. It has become a personal project and a strong reminder that laughter is indeed the best medicine.
Student Work (2021)
Full folio available upon request.

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